Naked Cowboy, Blue M&M Make Amends - NBC New York - Mars naked cowboy ad
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In addition to Mars, Burck sued Chute Gerdeman Inc, the agency that created the ads with the Naked Cowboy M&M as well as ads with M&Ms. Mars Incorporated outfitted a dark blue M&M with boots, hat, (as in Woody) unsuccessfully sued the company for using a look-alike in an ad. Robert Burck, also known as the Naked Cowboy, posed in April with models.